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Boosting partner engagement
Blog
6 Best Practices to Improve Partner Engagement & Boost Program Performance

Developing a successful channel program is crucial for any growing business. However, even with careful planning, many programs fail due to a lack of partner engagement, unclear communication, and stagnant…

Behavioral ScienceIncentivesProgram DesignStrategy
Blog
6 Best Practices to Improve Partner Engagement & Boost Program Performance

Developing a successful channel program is crucial for any growing business. However, even with careful planning, many programs fail due to a lack of partner engagement, unclear communication, and stagnant…

Behavioral ScienceIncentivesProgram DesignStrategy
Maritz Technology & Science
Blog
How to Successfully Incentivize Your Channel Partners

Reward Behaviors that Drive Revenue and Align with Your Goals Hitting goals and growing sales volumes are ongoing objectives for your channel program – and they’re great ones. But what…

Incentives
How to increase mindshare
Blog
How to Increase Mindshare and Build Channel Partner Loyalty

Make your brand your partners’ preferred choice Your channel partners have choices every time they make a sale, which means increasing mindshare is likely one of your greatest challenges.  …

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Blog
Timing is Everything: How to Prompt Action from Channel Partners

To all of us, time is valuable. It’s how we plan, manage our schedules, and live our day-to-day — but it’s also more than that. Time often acts as a…

Behavioral ScienceIncentivesLoyaltyStrategy
Blog, E-Book
Redefining Loyalty in Your Channel Relationships

WANT TO STRENGTHEN CHANNEL PARTNER LOYALTY? Build deeper loyalty among your channel partners. Download our eBook for more insights.

Blog, E-Book
The Maximizing Channel Partner Engagement Guide

STRUGGLING TO FULLY ENGAGE YOUR CHANNEL PARTNERS? Learn proven strategies to strengthen relationships and alignment.

E-Book
Channel Partner Engagement Checklist

WONDERING IF YOU COULD BE DOING MORE TO ENGAGE PARTNERS? Get the checklist and see where your strategy stands.

Blog
Boosting Mercenary Loyalty In Your Channel Partner Program

What is Mercenary Loyalty? When you think about techniques used in channel programs to incentivize and motivate partners, Mercenary Loyalty is probably the most likely strategy that comes to mind.…

Blog
Activating True Loyalty in Your Channel Partner Program

What is True Loyalty? Through a marketing lens, we see True Loyalty as one of four types of loyalty every program needs to support for secure channel partner relationships and…

Blog
Fostering Cult Loyalty Within Your Channel Partner Program

What is Cult Loyalty? From prioritizing interactions over transactions, optimizing the barrier to exit the partnership, and utilizing rewards to motivate partners, there are a handful of tactics to engage,…

Blog
Inertia Loyalty in Your Channel Partner Program

From prioritizing partner experiences to establishing a partner community to backing engagement through tailored incentives and compelling rewards – there are multiple ways you can stoke partner loyalty. But when…

Blog, Case Study
How a Pet Care Company Revived Engagement

Looking to boost engagement across your diverse channel partners? Learn how one petcare company succeeded.