E-Book

  • Channel Program Management: Navigating Loyalty vs Incentive Programs

    Channel Program Management: Navigating Loyalty vs Incentive Programs

    Maybe at your organization, the terms have been interchangeable: Incentive programs are loyalty programs and loyalty programs are incentive programs. But what if there’s more to them than that?  Sure, both add head-turning value for channel partners, and both can offer revenue-booming results for your business when built to their fullest potential, but how are…

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  • Unlocking the Hidden Currency of Channel Partner Relationships

    Unlocking the Hidden Currency of Channel Partner Relationships

    WANT TO INSPIRE DEEPER ENGAGEMENT AND LOYALTY AMONG YOUR CHANNEL PARTNERS? Discover the secrets to building lasting, mutually beneficial partnerships with this handy guide:

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  • The Elements of Surprise (Rewards) in Your Channel Strategy

    The Elements of Surprise (Rewards) in Your Channel Strategy

    Think back to the last time you received a text, card in the mail, or gift from a loved one “just because.” In some ways, the intentional but unexpected act might have been more meaningful or memorable than something like an annual birthday text, card, or gift, which might be commonplace from year to year.…

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  • Timing is Everything: How to Prompt Action from Channel Partners 

    Timing is Everything: How to Prompt Action from Channel Partners 

    TO ALL OF US, OUR TIME IS VALUABLE. It’s how we plan, manage our schedules, and live our day-to-day—but it’s also more than that. Time often acts as a measuring stick of value, and we use it to weigh efforts versus outcomes and let it guide where we contribute more.   The same is true for…

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  • Checklist: Creating Conditions That Enhance Partner Engagement

    Checklist: Creating Conditions That Enhance Partner Engagement

    There’s no workaround for building a thriving partner ecosystem. You need a positive and empowering program environment to drive real results. It becomes the standard for your brand’s identity, and it does wonders for your partners’ performance. Of course, partnerships don’t reach full bloom overnight, but you can start right now.  Use this checklist to…

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  • Tips for Creating a High-Performing Channel Partner Program

    Tips for Creating a High-Performing Channel Partner Program

    Channel partners know their work is profitable to you, but they need to profit from your partnership, too. And that means they need a win every time they engage with your program.   But that doesn’t mean using incentives alone to drive action. Or rewarding every move your partners make. It can be a lot simpler…

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  • Redefining Loyalty in Your Channel Relationships

    Redefining Loyalty in Your Channel Relationships

    WANT TO STRENGTHEN CHANNEL PARTNER LOYALTY? Build deeper loyalty among your channel partners. Download our eBook for more insights.

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  • The Maximizing Channel Partner Engagement Guide

    The Maximizing Channel Partner Engagement Guide

    STRUGGLING TO FULLY ENGAGE YOUR CHANNEL PARTNERS? Learn proven strategies to strengthen relationships and alignment.

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  • Channel Partner Engagement Checklist

    Channel Partner Engagement Checklist

    WONDERING IF YOU COULD BE DOING MORE TO ENGAGE PARTNERS? Get the checklist and see where your strategy stands.

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  • Boosting Mercenary Loyalty In Your Channel Partner Program

    Boosting Mercenary Loyalty In Your Channel Partner Program

    What is mercenary loyalty? When you think about techniques used in channel programs to incentivize and motivate partners, Mercenary Loyalty is probably the most likely strategy that comes to mind. Other loyalty objectives may seek to prioritize interactions, establish a sense of community, or optimize barriers to exit the partnership, but Mercenary loyalty has a…

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  • Activating True Loyalty in Your Channel Partner Program

    Activating True Loyalty in Your Channel Partner Program

    What is true loyalty? Through a marketing lens, we see True Loyalty as one of four types of loyalty every program needs to support for secure channel partner relationships and reliable program results.   While other loyalty strategies may seek to support a sense of community for channel partners, act on barriers to exit, or encourage…

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  • Fostering Cult Loyalty Within Your Channel Partner Program

    Fostering Cult Loyalty Within Your Channel Partner Program

    What is cult loyalty? From prioritizing interactions over transactions, optimizing the barrier to exit the partnership, and utilizing rewards to motivate partners, there are a handful of tactics to engage, motivate, and build loyalty among channel partners.   However, when we look at channel loyalty through the perspective of the Multi-Dimensional Loyalty Model, Cult Loyalty focuses…

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