CLOSE THE GAP BETWEEN YOUR CHANNEL AND END CONSUMER.

Your incentives and loyalty strategies aren’t working as hard as they could be. Disconnected consumer and channel programs may appear to be delivering value, but the strategies around them have untapped potential.

CHANNEL MARKETERS ARE STRUGGLING TO GET RELIABLE CROSS-CHANNEL DATA.

Having access to data doesn’t always give you the answers you need to connect the dots and affect your bottom line. There is a better way. Lean into an integrated loyalty strategy and you will have access to clean and connected data to boost your ability to act on insights related to pricing, programs and incentives.

BRAND LOYALTY MARKETERS LACK A TRUE CONNECTION TO THEIR CONSUMERS.

When they don’t sell directly to their end customers, brand marketers are left in the dark about who is buying and using their products – and the end customers are building a relationship with the channel partner, not the brand itself. Leverage a holistic, integrated loyalty strategy and you will connect, understand and drive the behavior of not only your distributors and sellers but especially your end consumers.

IT’S NOT ABOUT STARTING OVER. IT’S ABOUT GETTING STRONGER.

We maximize your existing incentive and loyalty programs with an interconnected, end-to-end approach that drives behaviors of every channel partner all the way through to your end consumer, so your strategies work a lot harder for you. 

CHECK YOUR CHANNEL ECOSYSTEM HEALTH.

Are your channel and consumer strategies working together as well as they should be? What’s left unchecked for your organization? See where you can get started to move towards a more strategic approach with our checklist.

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WOULD YOU KNOW...

  • If a channel partner had significantly more potential to sell than they’re giving you now?

  • If your incentive program was underperforming its real potential?

  • If the data sitting in your program had untapped insights that could improve your businesses?

  • If your consumers lacked brand affinity?

IT’S GOOD IN THEORY AND BETTER IN PRACTICE.

Petcare
PHARMACEUTICAL
MANUFACTURING

INFLUENCING THE INFLUENCERS

An industry-leading petcare company was looking for ways to better engage with the channel partners it knows has the most influence on pet owners: veterinary clinics, smaller retail locations and dog breeders. We knew they needed a simple approach that acknowledged the nuances of three distinct channels.

Our tiered structure clearly defined earning rules for each distribution channel, an ongoing communication strategy, and a customized selection of rewards. By understanding the unique elements of each channel’s program, our client saw that a targeted rewards strategy could not only increase engagement – it could also drive profitable behavior.

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THE BATTLE FOR A MARKET-LEADING POSITION

An aesthetics company wasn’t connecting with patients and providers didn’t see the value in their offers. Instead of building separate loyalty strategies for each audience, we knew that we could integrate the sales, provider and patient programs to spark growth.

The revitalized loyalty experience included exciting patient features, outstanding provider benefits and the ability to laser target offers and communications. Providers appreciate the way we generate return visits to their practice, patients love being rewarded and guided to a better experience, and our client sees the direct connection to sales.

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BORED DEALERS DON’T GET HIGH VALUE CUSTOMERS

A major manufacturing company relied on its dealer network to drive sales but their decade-old incentive program wasn’t sparking action – so their internal sales team created custom, stop-gap incentive solutions. While some worked their channel ecosystem had become complicated and costly. We knew they needed a simplified, integrated approach if they wanted to help channel partners secure high-value customers.

To engage all levels of dealers, we used segmentation to create a simple but scalable incentive program that met the needs of each dealer, sparking growth and fostering loyalty.

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Behavioral & Decision Sciences
Creative Services
STRATEGIC SERVICES

WE HAVE MOTIVATION DOWN TO A SCIENCE.

Combine the science of human behavior with the art of motivation and create experiences that make your business – and lives – better.  

People are naturally curious, social, complex and emotional. Tapping into these characteristics and utilizing behavioral design tools, you benefit from impactful programs with effective motivational strategies.

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LET’S GET CREATIVE.

Powerful communication can change people’s minds. It also changes people’s behavior. Cartwheel, our in-house creative agency, uses strategy and science to spark big ideas that do both.

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EXPERT STRATEGY AND SOLUTIONS DESIGN.

Get more from the people who matter most to your business. We create, manage and deliver programs that are purposefully designed to influence the behavior of the people that help you achieve your business goals.

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REWARDS THAT SPARK ACTION.

TAKE THE GUESSWORK OUT OF YOUR REWARDS STRATEGY.

It’s not enough to offer a benefit in exchange for desired behaviors. A strategy built on behavioral and data science creates a reward experience that drives deeper engagement with your people and ensures the rewards in your program are the most effective they can be.

  • Leverage expert strategists to determine the most effective rewards
  • Ensure that your people have the right rewards to drive the right behaviors
  • Get better business results with rewards that spark positive emotions and make YOU the hero

READY TO WORK SMARTER NOT HARDER?

Leverage our expertise to quickly, collaboratively – and profitably – customize a streamlined set of interconnected programs that drive revenue and increase loyalty through your channel, extending all the way to your end consumer. We align our strategic services, data and technology to your goals to support you every step of the way. Reach out to Maritz Motivation and see how we can set you up for long-term success.

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