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Reward-Worthy: Which Behaviors Should You Incentivize?

Incentivizing and rewarding the right partner behaviors is key for channel success, and it’s most effective when program goals and reward opportunities are aligned with impactful actions that deliver long-term growth.

At Maritz, we work with you to choose and tailor incentives for any measurable behavior contributing to your business’s performance. We also provide a detailed approach to identifying, tracking and measuring channel partner behaviors that contribute most to program ROI.

The crown jewel of it all? Data. It helps bring the full scope of business-building actions into focus so you can know how to incentivize your channel partners effectively. Make sure your team can track and attribute these positive behaviors to reward and reinforce them:

Transactional

Sales Revenue Growth
Product Unites Growth
Sales During a Promotional Period
New Product Adoption
Average Order Size
Order Frequency
Wallet Share
Promotion Participation
Deal Registration
New Customer Acquisition
Renewal Rates
Cross-Selling
Product Breadth
Stock Up Before Consumer Promotion

Marketing & Brand-Promoting

Marketing Activities: Social, Local, Events, Ads
Lead Generation
Content Distribution
MDF Utilization
Business Plans Submitted
Co-Marketing
Showrooming
Referrals
Advocacy

Program Engagement

Enrollment
Onboarding
Survey Participation
Platform Engagement
Tenure/Anniversary
Email Engagement
Event Attendance

Learning

Training Courses Completed
Skill-Building & Competency Development
Utilization of Educational Resources
Certifications

Customer-Centric

Proactive Customer Outreach
CSAT Scores
Gathering Customer Feedback
Retention
Referrals

Operational

Order Accuracy & Timing
Forecasting
Data Sharing
Technology Adoption
Technology Integration