Research Study

  • The Elements of Surprise (Rewards) in Your Channel Strategy

    The Elements of Surprise (Rewards) in Your Channel Strategy

    Think back to the last time you received a text, card in the mail, or gift from a loved one “just because.” In some ways, the intentional but unexpected act might have been more meaningful or memorable than something like an annual birthday text, card, or gift, which might be commonplace from year to year.…

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  • Timing is Everything: How to Prompt Action from Channel Partners 

    Timing is Everything: How to Prompt Action from Channel Partners 

    TO ALL OF US, OUR TIME IS VALUABLE. It’s how we plan, manage our schedules, and live our day-to-day—but it’s also more than that. Time often acts as a measuring stick of value, and we use it to weigh efforts versus outcomes and let it guide where we contribute more.   The same is true for…

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  • Redefining Loyalty in Your Channel Relationships

    Redefining Loyalty in Your Channel Relationships

    WANT TO STRENGTHEN CHANNEL PARTNER LOYALTY? Build deeper loyalty among your channel partners. Download our eBook for more insights.

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  • The Maximizing Channel Partner Engagement Guide

    The Maximizing Channel Partner Engagement Guide

    STRUGGLING TO FULLY ENGAGE YOUR CHANNEL PARTNERS? Learn proven strategies to strengthen relationships and alignment.

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  • Channel Partner Engagement Checklist

    Channel Partner Engagement Checklist

    WONDERING IF YOU COULD BE DOING MORE TO ENGAGE PARTNERS? Get the checklist and see where your strategy stands.

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  • Boosting Mercenary Loyalty In Your Channel Partner Program

    Boosting Mercenary Loyalty In Your Channel Partner Program

    What is mercenary loyalty? When you think about techniques used in channel programs to incentivize and motivate partners, Mercenary Loyalty is probably the most likely strategy that comes to mind. Other loyalty objectives may seek to prioritize interactions, establish a sense of community, or optimize barriers to exit the partnership, but Mercenary loyalty has a…

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  • Activating True Loyalty in Your Channel Partner Program

    Activating True Loyalty in Your Channel Partner Program

    What is true loyalty? Through a marketing lens, we see True Loyalty as one of four types of loyalty every program needs to support for secure channel partner relationships and reliable program results.   While other loyalty strategies may seek to support a sense of community for channel partners, act on barriers to exit, or encourage…

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  • Fostering Cult Loyalty Within Your Channel Partner Program

    Fostering Cult Loyalty Within Your Channel Partner Program

    What is cult loyalty? From prioritizing interactions over transactions, optimizing the barrier to exit the partnership, and utilizing rewards to motivate partners, there are a handful of tactics to engage, motivate, and build loyalty among channel partners.   However, when we look at channel loyalty through the perspective of the Multi-Dimensional Loyalty Model, Cult Loyalty focuses…

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  • Inertia Loyalty in Your Channel Partner Program

    Inertia Loyalty in Your Channel Partner Program

    From prioritizing partner experiences to establishing a partner community to backing engagement through tailored incentives and compelling rewards – there are multiple ways you can stoke partner loyalty. But when taking a multi-dimensional approach, only one of four loyalty strategies focuses solely on optimizing barriers to exit the partnership: Inertia Loyalty. How do i make…

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  • How a Pet Care Company Revived Engagement

    How a Pet Care Company Revived Engagement

    Looking to boost engagement across your diverse channel partners? Learn how one pet care company succeeded. Get the insights you need to better engage your own partners.

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  • How to Successfully Incentivize Your Channel Partners

    How to Successfully Incentivize Your Channel Partners

    Reward behaviors that drive revenue and align with your goals Hitting goals and growing sales volumes are ongoing objectives for your channel program – and they’re great ones. But what if your program could do more to drive lasting behavior change and revenue growth? That’s what happens when you motivate and incentivize your diverse partner ecosystem with…

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  • How to Increase Mindshare and Build Channel Partner Loyalty

    How to Increase Mindshare and Build Channel Partner Loyalty

    Make your brand your partners’ preferred choice Your channel partners have choices every time they make a sale, which means increasing mindshare is likely one of your greatest challenges.   How do you make your brand top of mind for your channel partners? How do you become the preferred choice in both the short term and the…

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