Company Culture
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Where Behavioral Science Meets Incentive Design: 4 Foundations for Channel Growth
It’s not easy to ditch old ways, especially when it comes to channel program strategies that have worked well enough for long enough. However, partner habits and interests are evolving, and programs will have to keep up in the ever-changing channel industry. Longevity should always be a focus, which is why we think about incentive…
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Beyond the Carrot: An Approach to Impactful Incentives
We’ve seen the incentives industry evolve over decades. By now, everyone is familiar with the old “Do This, Get That” incentives model – the classic dangling of the carrot. It’s transactional and, frankly, it’s not enough to drive consistent partner engagement anymore. Today, we’re proposing an approach that’s been overlooked for too long, and it…
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Design Winning Incentives for Your Partner Journey
Guide and Motivate Your Partners Every Step of the way Imagine building a dream team. An empowered group of confident, strong performers who move frictionlessly toward collective goals. Each player will need a unique training plan to reach their full potential. The same goes for business partnerships. New partners entering your program have distinct needs…
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The Ultimate Incentive Toolbox for Channel Programs
5 types of incentives that motivate your partners Imagine a toolbox that only comes with a hammer. A bit limited, right? Building anything of quality calls for a range of powerful tools, and the same is true for your program. the businesses and individuals in your channel have diverse motivations, needs and goals, and a…
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Reward-Worthy: Which Behaviors Should You Incentivize?
Incentivizing and rewarding the right partner behaviors is key for channel success, and it’s most effective when program goals and reward opportunities are aligned with impactful actions that deliver long-term growth. At Maritz, we work with you to choose and tailor incentives for any measurable behavior contributing to your business’s performance. We also provide a…
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From Vision to Value: The Art of Managing and Meeting Channel Program Goals
Many channel programs treat objectives like a pass/fail class: You and your partners either achieved the goal or you didn’t. Then, when goals aren’t met, program managers are left to determine why: Was it because incentives weren’t compelling enough? Did I miss opportunities to tailor the experience? Did engagement drivers not work? Maybe, but it…
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Checklist: Creating Conditions That Enhance Partner Engagement
There’s no workaround for building a thriving partner ecosystem. You need a positive and empowering program environment to drive real results. It becomes the standard for your brand’s identity, and it does wonders for your partners’ performance. Of course, partnerships don’t reach full bloom overnight, but you can start right now. Use this checklist to…
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Channel Program Management: Navigating Loyalty vs Incentive Programs
Maybe at your organization, the terms have been interchangeable: Incentive programs are loyalty programs and loyalty programs are incentive programs. But what if there’s more to them than that? Sure, both add head-turning value for channel partners, and both can offer revenue-booming results for your business when built to their fullest potential, but how are…
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Unlocking the Hidden Currency of Channel Partner Relationships
WANT TO INSPIRE DEEPER ENGAGEMENT AND LOYALTY AMONG YOUR CHANNEL PARTNERS? Discover the secrets to building lasting, mutually beneficial partnerships with this handy guide:
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Tips for Creating a High-Performing Channel Partner Program
Channel partners know their work is profitable to you, but they need to profit from your partnership, too. And that means they need a win every time they engage with your program. But that doesn’t mean using incentives alone to drive action. Or rewarding every move your partners make. It can be a lot simpler…
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The Elements of Surprise (Rewards) in Your Channel Strategy
Think back to the last time you received a text, card in the mail, or gift from a loved one “just because.” In some ways, the intentional but unexpected act might have been more meaningful or memorable than something like an annual birthday text, card, or gift, which might be commonplace from year to year.…
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Timing is Everything: How to Prompt Action from Channel Partners
TO ALL OF US, OUR TIME IS VALUABLE. It’s how we plan, manage our schedules, and live our day-to-day—but it’s also more than that. Time often acts as a measuring stick of value, and we use it to weigh efforts versus outcomes and let it guide where we contribute more. The same is true for…