We’ve seen the incentives industry evolve over decades. By now, everyone is familiar with the old “Do This, Get That”…
5 program Essentials for Loyalty and long-lasting partnerships Securing distributor loyalty is no longer a luxury; it’s a necessity. Distributors…
Reduced effort and time spent on program management. Boosted partner engagement. Powerful advancements and brag-worthy results. Using a strong technology…
Personalizing key program touchpoints creates a VIP effect for channel partners. It reminds them that they’re valuable to your business…
We’ve all heard the buzzword: “ROI” or Return on Investment. It’s in every business’s vocabulary, and it makes sense why:…
Measuring the return on investment for channel programs can be tough. There are a lot of moving parts and elements…
It’s not easy to ditch old ways, especially when it comes to channel program strategies that have worked well enough…
Download this white paper to discover three methods for adopting an employee-centric business strategy to keep your business moving forward.
Using data to inform the process, we provide actionable insights that drive real results for your recognition program. Download the…
Developing a successful channel program is crucial for any growing business. However, even with careful planning, many programs fail due to a…
Instead of struggling with the daily administration of your program, imagine getting the opportunity to focus on improving your program’s…
What is true loyalty? Through a marketing lens, we see True Loyalty as one of four types of loyalty every…
A major airline re-imagined their loyalty and rewards program to strengthen brand loyalty by connecting with cardholders after the transaction.
What is mercenary loyalty? When you think about techniques used in channel programs to incentivize and motivate partners, Mercenary Loyalty…
WONDERING IF YOU COULD BE DOING MORE TO ENGAGE PARTNERS? Get the checklist and see where your strategy stands.
To ensure your channel partner program succeeds, it’s important for your Program Manager to prioritize program performance over program administration.…
Maybe at your organization, the terms have been interchangeable: Incentive programs are loyalty programs and loyalty programs are incentive programs.…