
Be a company customers love.
It’s more than your products and services. It’s created in the experience you offer people and the positive emotions you spark. These are the things that build customer relationships. This is real consumer loyalty.
How can we help your business?
Don’t just talk about building loyalty. Put our programs to work. We offer interactive services that help your business identify opportunities, build solid loyalty strategies and take informed action.
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Program Design
Use our three-phase process to design an effective and profitable loyalty experience.
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Program Audit
Identify opportunities to realize more value from your current loyalty program.
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Persuasive Design Lab
Learn how to align your goals with the goals of your customers in this two-day interactive workshop.
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Loyalty Optimizer
Review data insights for your loyalty program to identify new opportunities for growth and greater engagement.
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ROI Optimizer
Use data science to measure ROI for an entire program or specific customer segment.
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Look-alike Modeling
Identify your most valuable customer behaviors and traits, then see how to focus your program experience to maximize results.
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Behavioral Segmentation
Determine the unique needs of your customer segments and gain insights into the best ways to connect with each one.
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Branding Innovation Lab
Participate in an interactive brainstorm experience to evolve your approach and generate innovative marketing concepts for short and long-term activation.
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Digital Audit
Conduct a thorough analysis of your engagement plan and creative campaigns to gauge your loyalty program’s effectiveness.
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Churn Predictor
Use AI to examine customer attrition, or churn, and identify which customers deserve your attention.
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Creative Execution
Develop marketing collateral that supports your loyalty program across all touchpoints and channels.
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Points Concierge
Actively manage your loyalty program using a proprietary algorithm that helps you provide a personalized customer experience while managing program costs.

Loyalty isn’t locked down.
Interaction between customers and brands is changing at a surprising rate. In our most recent study, we found that 70% of all customer loyalty is continually up for grabs. To ensure that you become – and stay – a favorite brand, you have to take an active approach. Download a free copy of our report, The Split Personality of Loyalty, so we can help you work ahead of the curve to connect with consumers and create a unique, memorable loyalty experience.

What kind of loyalty are you building?
People are loyal for more than one reason, and some are more powerful than others. See how you can identify – and use – four different types of loyalty.

Know your audience.
It’s no secret that millennials are the focus of most marketers’ attention – after all, companies want to reach the generation with the greatest buying power. But how can you develop an effective loyalty strategy when your target audience consists of more than 80 million people? Psst: you can’t.
We’re leaders in loyalty.
Our team of loyalty strategists and creative thinkers are constantly evaluating industry trends, drawing inspiration and developing new strategies for businesses like yours.
Deliver a better loyalty experience.

Put us to the test.
With programs that span the globe to reach more than 400 Million participants, we don’t base loyalty strategies or programs on theory or assumption. Our loyalty programs are designed using proven behavioral and data science. We test them in the real world, helping a diverse group of clients build a stronger relationship with the people who matter to their business.
Our programs are trusted by
We’re All About Making New Connections.
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