Be a company customers love.
It’s more than your products and services. It’s created in the experience you offer people and the positive emotions you spark. These are the things that build customer relationships. This is real consumer loyalty.
How can we help your business?
Don’t just talk about building loyalty. Put our programs to work. We offer interactive services that help your business identify opportunities, build solid loyalty strategies and take informed action.
Use our three-phase process to design an effective and profitable loyalty experience.
Identify opportunities to realize more value from your current loyalty program.
Persuasive Design Lab
Learn how to align your goals with the goals of your customers in this two-day interactive workshop.
Review data insights for your loyalty program to identify new opportunities for growth and greater engagement.
Use data science to measure ROI for an entire program or specific customer segment.
Identify your most valuable customer behaviors and traits, then see how to focus your program experience to maximize results.
Determine the unique needs of your customer segments and gain insights into the best ways to connect with each one.
Branding Innovation Lab
Participate in an interactive brainstorm experience to evolve your approach and generate innovative marketing concepts for short and long-term activation.
Conduct a thorough analysis of your engagement plan and creative campaigns to gauge your loyalty program’s effectiveness.
Use AI to examine customer attrition, or churn, and identify which customers deserve your attention.
Develop marketing collateral that supports your loyalty program across all touchpoints and channels.
Actively manage your loyalty program using a proprietary algorithm that helps you provide a personalized customer experience while managing program costs.
Loyalty isn’t locked down.
Interaction between customers and brands is changing at a surprising rate. In our most recent study, we found that 70% of all customer loyalty is continually up for grabs. To ensure that you become – and stay – a favorite brand, you have to take an active approach. Download a free copy of our report, The Split Personality of Loyalty, so we can help you work ahead of the curve to connect with consumers and create a unique, memorable loyalty experience.
What kind of loyalty are you building?
People are loyal for more than one reason, and some are more powerful than others. See how you can identify – and use – four different types of loyalty.
Know your audience.
It’s no secret that millennials are the focus of most marketers’ attention – after all, companies want to reach the generation with the greatest buying power. But how can you develop an effective loyalty strategy when your target audience consists of more than 80 million people? Psst: you can’t.
We’re leaders in loyalty.
Our team of loyalty strategists and creative thinkers are constantly evaluating industry trends, drawing inspiration and developing new strategies for businesses like yours.
The Insider’s Guide To Customer Loyalty
With over 30 years of experience building and managing complex loyalty programs, we know what it takes to create a successful program. Our guide will help you master the basics of loyalty and avoid the pitfalls.
Revamped Rewards Create Memorable Experiences
See how a major hospitality company applied behavioral science to revamp their existing loyalty program.
The Split Personality of Loyalty
Read our report gleaned from proprietary research conducted in partnership with The Wise Marketer where two main personalities of loyalty emerged – and how to attract and retain these customers.
Four Reasons Why AI Will Change Loyalty Forever
AI is already transforming industries everywhere. Learn how loyalty presents some unique opportunities for AI functionality.
Millennials Are Not Your Target
If you want to develop a successful marketing strategy, millennials are not your target. Learn why Millennial HENRYs should be your target.
Build Loyalty While Gaining Consumer Insights
Read how you can diversify loyalty program offerings while gathering insights about your customers.
Deliver a better loyalty experience.
Make recreation rewarding
Authentic guest experiences begin before check-in and last well beyond a dessert course. We work with hospitality clients to deliver a superior loyalty offering – one that ensures their guests won’t have any reservations about coming back.Read The Case Study
Invest in your customers
In a market that has shifted from brick-and-mortar banks to online investment services, it can be difficult to truly connect with customers. We use behavioral and data science, along with extensive industry expertise, to build a powerful loyalty program. One that helps our financial clients capture – and keep – people’s interest.Read The Case Study
Build True Partnerships
Manufacturing businesses often struggle to understand their dealers and distributors. We use channel-focused strategies to build stronger connections with your partners. Our programs identify their needs and wants to create strategic partnerships that improves brand awareness and channel loyalty.
Drive stronger relationships
If your dealership wants to capture vehicle purchases, the first step is often handling other vehicle services. Our loyalty programs consider the entire customer journey, building meaningful engagement – and revenue – every step of the way.
Put us to the test.
With programs that span the globe to reach more than 400 Million participants, we don’t base loyalty strategies or programs on theory or assumption. Our loyalty programs are designed using proven behavioral and data science. We test them in the real world, helping a diverse group of clients build a stronger relationship with the people who matter to their business.
Our programs are trusted by
We’re All About Making New Connections.
Sign up for our newsletter and we’ll send you motivation expertise for your business. Because when it comes to relevant information more is more. We look forward to staying connected.
*indicates required field