The Split Personality of Loyalty

Interaction between customers and brands is changing at a surprising rate.

Do you feel equipped to harness that change? Maritz Motivation and The Wise Marketer partnered to conduct research on the state of consumer loyalty. In this process, we uncovered two distinct personalities of loyalty and how to best engage each.  

Download the report today to discover:  

• The split personality of loyalty: the Unshakeables and the Ephemerals
• A detailed comparison of the two personalities and how to best engage them
• Other key findings about consumers’ perceptions of loyalty programs