Targeted Messages Lead to 12% Redemption Increase
See how we helped one client apply data science to enhance their program communications and boost reward redemption by 12%.
We knew standard rewards wouldn’t stand out to our client’s diverse customer base. In order to deliver personalized content that participants could connect with, we needed to first identify key customer segments based on demographics and points balance.
Our experts took a deep dive into program data to define three unique groups, (the Silver, the Gold and the Platinum), and then selected relevant rewards based on their perceived interests.
We then launched a creative campaign that featured the curated collections, applying the principle of simplicity to craft targeted display banners. Our “Home Office” concept used images and messaging that appealed to each audience and captured participants’ attention.