Targeted Messages Lead to 138% Growth in Program Traffic
We helped a financial services company generate program awareness by using data and behavioral science to capture customers’ attention and spark action.
Our experts used data and behavioral science to craft a captivating communications strategy that made sure the right people received the right messages at the right times. Taking a deep dive into customer data, we identified relevant rewards and messaging times to segment communications. These emails, accompanied by powerful visuals, incorporated behavioral science principles proven to spark action.
Considering how our brains process information, we used simple messaging to interest participants and remove barriers to engage. Targeted emails featured engaging educational content, meaningful rewards and exclusive earning opportunities alongside quotes from reliable resources to instill credibility and establish trust. While these emails captured members’ attention and inspired interaction, we encouraged continuous engagement through monthly statement and progress emails using the principle of progress feedback to drive redemption and task completion.
By better understanding the financial company’s customer base, we proved that targeted communications backed by science could not only increase engagement – they could also prompt profitable behavior.