Revamped Rewards Create Memorable Experiences
See how we helped a major hospitality company apply breakthrough behavioral science to revamp their existing loyalty program.
Our experts took an experiential approach, combining proven behavioral science principles and cutting-edge technology to deliver exciting rewards opportunities. By designing and implementing a user-friendly loyalty platform that sparked both immediate and continuous engagement, we delivered an inspiring and interactive experience that participants could not only enjoy themselves, but they could also share with others.
In order to generate buzz, our experts reframed rewards redemption as an experience in itself. By introducing ticket packages for major sporting events, concerts, cooking classes, vacations and more, we gave program participants the opportunity to embark on once-in-a-lifetime adventures. And to amplify the excitement, a new platform gave loyal customers the option to bid for these experience packages. The limited nature of the auctions appealed to customers’ sense of urgency and motivated members to take action.
But we didn’t just build an exciting experience – we also created meaningful moments that delivered value to program participants’ lives. After understanding what mattered most to our client’s customers, our experts applied breakthrough behavioral science insights to inspire emotional connections with the brand. Because program members are often frequent travelers, we offered opportunities for them to use their points on an experience they could share with a loved one. We then selected each rewards experience with memory-making in mind, a proven scientific principle used to create peak moments that activate emotional intensity and drive deeper connections. These bucket list experiences also incorporated aspects of novelty to surprise and intrigue customers, breaking the pattern of traditional rewards to maintain curiosity and trigger continuous engagement.
By introducing exciting rewards options and an interactive way to redeem them, we designed and delivered an experiential program that set our client apart. These new elements not only generated marketing buzz and brand awareness – but they also left long-lasting impacts on our client’s customers.