Digital Focus Fuels Sales at Nissan USA
See how we partnered with Nissan USA to deliver vehicle-specific content for commercial dealership websites, enhancing and elevating the digital presence of Business Certified Dealerships throughout the country.
Commercial business is often overlooked when it comes to prioritizing business needs at both the manufacturer and dealer level. But commercial and trucking businesses are booming largely due to an increase in business expansion, according to Mordor Intelligence, the sector has seen an average growth rate of 6% since 2016, and continued growth is expected.
Nissan realized a focus on commercial and trucks would be key to seeing gains in their bottom line. A strategy and focus needed to be put in place. Knowing that customers have a long vehicle-shopping journey before purchasing a commercial vehicle or truck, it was essential for Nissan to consider which digital touchpoints they could influence.
Our team of experts leveraged assessments to analyze the effectiveness of current Nissan USA Business Certified Dealership websites and content. We used our extensive knowledge to compare Nissan to its competitors in the digital space, singling out major, achievable opportunities. We focused on growing the client’s Business Certified dealerships’ digital visibility, comprehensive commercial program benefits and vehicle why-buys—all while applying our SEO expertise to tailor the content and keyword strategy.
Our goal was to generate and enhance the commercial digital presence for the Nissan Business Certified dealer network. After implementing a commercial tab within the main navigation, we created custom pages of content on Nissan dealership sites to improve customer experience and influence shoppers. This ensured accuracy, freshness and relevancy of content, information and disclaimers.
Once our goals and strategies were developed, our team worked daily with Nissan dealers to transform their dealer websites. On behalf of the dealerships, we collected logins, implemented new content and made updates across 23 different web provider platforms.
After implementing essential Business Certified elements, including commercial and truck content, the enrolled Nissan dealers now have a digital foundation on which to build, including SEO, compliance and user experience. Sites more accurately represent the Nissan brand, and overall digital search visibility has increased, leading to more leads and eventually, sales. Digital optimization is an ongoing journey and the Nissan USA team will continue to build out their sites to support the market.
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