Digital Focus Fuels Sales at Nissan USA
See how we partnered with Nissan USA to deliver vehicle-specific content for commercial dealership websites, enhancing and elevating the digital presence of Business Certified Dealerships throughout the country.
Our team of experts leveraged assessments to analyze the effectiveness of current Nissan USA Business Certified Dealership websites and content. We used our extensive knowledge to compare Nissan to its competitors in the digital space, singling out major, achievable opportunities. We focused on growing the client’s Business Certified dealerships’ digital visibility, comprehensive commercial program benefits and vehicle why-buys—all while applying our SEO expertise to tailor the content and keyword strategy.
Our goal was to generate and enhance the commercial digital presence for the Nissan Business Certified dealer network. After implementing a commercial tab within the main navigation, we created custom pages of content on Nissan dealership sites to improve customer experience and influence shoppers. This ensured accuracy, freshness and relevancy of content, information and disclaimers.