Recognition Improved by 275% with Messaging
See how one healthcare company was able to improve their culture by leveraging insights to motivate employees to recognize each other.
Instead of focusing on corporate communications, our experts relied on employee connections. We created a strategy that restored employee confidence with every recognition they sent and received.
First, we used the behavioral science principle of perspective-taking to understand what mattered most to employees and to craft meaningful messages. Keeping simplicity in mind, we created emails that would inspire people to engage with the existing recognition program and recognize one another’s hard work.
Each targeted email highlighted company values, showing employees that they were working toward company goals together. This idea of a shared identity within the business inspired commitment and support despite the organizational changes and uncertainty.
Teaching people that recognition could help coworkers feel valued and connected tied in the principle of emotional intensity. It effectively encouraged employees to bond, empathize and cooperate with others, and it triggered a wave of widespread appreciation.
The success of our strategic communications revealed the true value of employee programs and proved their influence on behavior.