
We Turn Potential Into Performance
For our Maritz Automotive division, the mission is simple. We’re dedicated to helping our clients and their retail partners sell more vehicles, parts and services.
Backed by experts in behavioral and data sciences, and leveraging nearly 70 years of experience as the world’s leading automotive retail performance partner, we have the expertise, tools and resources to help OEMs and their dealers drive performance and profitability.
Our automotive programs are fueled by industry expertise.
Recruited for their in-dealership, performance improvement expertise, our national network of Maritz Automotive consultants will help tackle your toughest challenges, developing actionable improvement plans and identifying the right resources to get the job done.
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Sales Performance
We understand what drives and motivates people – both the emotional and rational aspects. We use this intimate knowledge of people to design programs that influence behaviors and deliver improved sales and customer experience.
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Customer Loyalty
We design, develop and manage industry-leading automotive customer loyalty and retention solutions that integrate with OEM marketing, align with regional goals to serve as a primary driver of an exceptional customer experience.
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Employee Engagement
We know your employees provide the inspiration and hard work your brand needs to stand out. Our engagement strategists will help you create programs to empower your employees.
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Customer Experience
Our team of data scientists help create programs that allow you to understand and respond to customers in real time, increasing your CSI scores and improving the overall customer experience.
Our programs are trusted by
Our automotive solutions run the gamut.
Our full suite of automotive service offerings address all points in the customer cycle including pre-sale, sale and post-sale, and at all customer interface points, both in-dealership and online.
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Dealer Processes
and ServicesIdentify behaviors that will optimize profitability, with a focus on retaining existing customers and recapturing lost customers.
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Retail Performance
ConsultingLeverage our consultants' expertise to uncover underlying dealership problems and effective, results-driven solutions.
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Integrated
Customer ServiceGet a holistic view to reduce defection and increase brand loyalty through digital and face-to-face engagements.
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Sales Incentives
and RecognitionRun programs that influence behavior - our recognition and reward solutions are cost-effective and impactful, delivering on sales improvement.
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Digital
ExperienceOptimize your digital footprint and online experience to create more traffic, improve conversions and drive sales.
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Dealer
CoachingCreate immediate, actionable processes that can be used by your sales reps to consistently improve sales, giving purpose and direction to activities.
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Training
and DevelopmentLeverage a variety of programs to meet your needs - from executive training to in-dealership consulting.
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Direct
MarketingIn partnership with our creative agency, you can build campaigns to help bring new and existing customers in the door.
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Brand
ExperiencesCreate your own high-impact product engagement experience through launches, drive events, press events, product expos and more.
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Consumer
ResearchLeverage tools, such as Surveys and Mystery Shopping, to gain actionable insights into how to improve your customer experience.
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Talent Recruitment
and RetentionLeverage an integrated hiring and retention platform that allows multi-location, owner-operations and independently-owned businesses to build your best teams with confidence.
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Data Insights
and AnalyticsUnderstand how your programs perform and use program data to continually test new ideas and measure results for improved processes and higher sales.
Optimize Your Digital Experience
Our digital services, which include assessments of your website, lead handling process and SEO optimization, are designed specifically for automotive dealerships to ensure their online presence helps customers have a positive experience with their brand.
See what our clients have to say
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“This was the best consultation I have had. I know we are responsible for making the changes, but I’ve learned more, I’ve been more engaged and I believe this will make a difference."
-Dealer Principal, MBUSA -
"Our Maritz Automotive facilitator keeps our focus on customer and employee retention. What we appreciate is the outside insight we get from her."
- Cadillac Dealer -
"The facilitator is a wealth of knowledge and a great person with great input. Our employees respect him and listen to him… he knows our vision and where we want to take the business."
- Chevrolet Dealer
We’re All About Making New Connections.
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