Industrial Supply Company Builds Channel Loyalty
See how we helped a supply and equipment provider use data science and strategic segmentation to create a dynamic loyalty experience for channel partners.
Our data scientists took a fresh approach to the company’s analytics, using behavioral and data science to develop an Importance Matrix. We applied this algorithm to evaluate sales variables and determine the largest drivers of value.
We discovered the frequency and breadth of purchases could help us predict sales behaviors. Higher values in either case indicated stronger loyalty and revealed the partners who would struggle to switch away from the brand’s products. We saw a greater dimension of detail in the data and identified unique groups that could be targeted with strategic – and effective – incentives.