Inspect what you expect.

The digital experience of a potential customer is becoming just as important as brick and mortar locations. Is your online presence enabling you to display your showroom as needed?

Use our digital assessments to find opportunities for improvement to increase valuable web traffic and engage leads, ensuring your digital presence empowers them to visit your dealership in person and purchase a vehicle.

Every part of your customer’s digital journey is critical.

Search Analysis
Reputation Analysis
Website and Mobile Analysis
Digital Mystery Shop

Evaluate Your Search Presence

Are you following SEO best practices to get found on Google and Bing? Don’t be the needle in a digital haystack. See how you stack up to competitors in organic and paid search and strategize how to land on the first page.

Our Search Analysis program includes organic SERP analysis, organic foundational scorecard, listing scan, paid SERP analysis, action plans and ad budget recommendations.

Maintain Your Reputation

A good reputation is your most valuable asset. We can help you keep a close eye on your dealership’s reputation and give you the advice to improve.

Our Reputation Analysis program includes scorecards and action plans reviewing your reputation, social media and third-party sites.

Assess Your Digital Footprint

A comprehensive inspection of your digital assets guarantees you’re garnering the right clicks from the right cliques. We analyze your site’s on-page elements and mobile performance.

Our Website Analysis assessment includes scorecards and action plans for your website and mobile presence.

Understand Your Buyer’s Journey

What is it costing you to not know? Hop in the driver’s seat to success and uncover the gaps in your dealership’s lead handling with a digital mystery shop assessing your dealership’s lead management and lead handling efforts.

Each Customer Engagement Analysis includes review and action plans of your team’s approach to handling leads through email, voice messages, text messages and web chat.

Evaluate Your Search Presence with a Deep-Dive Analysis.

Search engines are the number one source buyers use to research and shop for their next vehicles. Make sure they find your dealership. Our Search Analysis assessment will review your existing approach to organic and paid search efforts to provide actionable insights, a long-term plan and provide comprehensive reporting.

  • Search Visibility Assessment

    Detect major issues affecting your rankings in search engines.

  • Comprehensive Reporting

    Inspect your rank on critical keywords, your competitors’ rankings and other missed opportunities.

  • Actionable Insights

    Receive SEO scorecards, action plans and personalized ad budget recommendations.

Maintain Your Brand Reputation.

Do you currently struggle to keep an eye on your ratings, reviews and presence across reputation, social media and third-party sites? Our digital experts will complete a thorough reputation inspection and provide actionable insights for improvements.

  • Online Reputation Inspection

    Assess your online reputation in social media and third-party websites.

  • Examine and Identify

    Review reputation scores, unanswered reviews, misinformation and missed opportunities.

  • Actionable Insights

    View scorecards, lists and screenshots to help your staff implement fixes.

Assess Your Digital Footprint with Website Analysis.

In order to ensure your website is fully optimized, our team of experts will analyze your site’s on-page elements and mobile performance. We’ll provide you with actionable insights for improvements to help increase your lead generation efforts.

  • Multipoint Inspection

    Assess your dealer site on desktop and mobile sites.

  • Examine and Identify

    Detect technology issues, misinformation and missed opportunities.

  • Actionable Insights

    View scorecards, lists and screenshots to help your staff implement fixes.

Better Understand Your Buyer's Journey.

A poor lead-handling processes in your digital presence can prevent a customer from taking the next step to visit the dealership in-person and purchase a vehicle. By submitting a lead at your dealership, we can analyze how your staff deals with incoming leads – if they respond promptly, answer questions, engage the customer and offer a test drive. Our digital mystery shop helps you understand your dealership from the customer’s eyes.

  • Digital Mystery Shop

    Identify issues in lead handling through email, webchat, text and phone.

  • Consolidated Reporting

    Receive a full report of your team’s successes and failures during the critical first-72-hour window.

  • Actionable Insights

    Review screenshots of your team’s responses to help you create strategies for improvement.

How Findlay Cadillac Improved With Digital Assessments

Our team created short, personalized coaching videos for the dealership based on findings and opportunities in the dealer’s CRM and assessments. The videos and virtual training were effective in training staff, reinforcing good habits and enabling the dealership to better engage customers and improve close rates.

Read Case Study

Evolve your dealership to convert leads and boost sales.

We conducted an extensive eight-month study analyzing over 1,000 U.S. car dealerships’ OEM programs. The results highlighted huge opportunities in dealers lead-handling process. Our insights backed by advanced analytics and data, can arm dealerships with the right weapons to confront these changes.

Download our white paper to discover how to provide a better customer experience, convert more leads and boost overall sales at your dealership.

We Never Stop Learning.

Digital marketing is an ever-changing field. Read advice from our experts and see how we’ve helped other clients.

We’re All About Making New Connections.

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