CLOSE THE GAP BETWEEN YOUR CHANNEL AND END CONSUMER.

Your incentives and loyalty strategies aren’t working as hard as they could be. Disconnected consumer and channel programs may appear to be delivering value, but the strategies around them have untapped potential.

an i-pad that says"healthy channel checklist"

IT’S NOT ABOUT STARTING OVER. IT’S ABOUT GETTING STRONGER.

We maximize your existing incentive and loyalty programs with an interconnected, end-to-end channel approach that understands, connects, and drives behaviors of every channel partner all the way through to your end consumer, so your strategies work a lot harder for you.

CHECK YOUR CHANNEL ECOSYSTEM HEALTH.

Are your channel and consumer strategies working together as well as they should be? What’s left unchecked for your organization? See where you can get started to move towards a more strategic approach with our checklist.

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WOULD YOU KNOW...

  • If a veterinary clinic had  significantly more potential to sell than they’re giving you now?

  • If your incentive ​program was underperforming ​its real potential?

  • If the data sitting in your program had untapped insights that could improve your businesses?

  • If pet owner lacked brand affinity?

doctor veterinarian at vet clinic is examining cute cat while his owner is standing nearby and holding pet on hands.

GET CONNECTED TO YOUR CLINICS — AND THEIR PET OWNERS.

A strong channel strategy in petcare health must meet the needs of veterinary practices big and small. But what if you could also reach through that channel to pet owners?

Together, we can create a more integrated approach to motivate the people who are most important to your business. Your more connected, comprehensive data will give you a clearer view of your channel ecosystem. And you’ll be able to more nimbly drive sales and generate ROI.

IT’S GOOD IN THEORY AND BETTER IN PRACTICE.

Petcare
Pharmaceutical
Manufacturing

Influencing the influencers

An industry-leading petcare company was looking for ways to better engage with the channel partners it knows has the most influence on pet owners: veterinary clinics, smaller retail locations and dog breeders. We knew they needed a simple approach that acknowledged the nuances of three distinct channels.

 

Our tiered structure clearly defined earning rules for each distribution channel, an ongoing communication strategy, and a customized selection of rewards. By understanding the unique elements of each channel’s program, our client saw that a targeted rewards strategy could not only increase engagement – it could also drive profitable behavior.

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Smiling mid aged african woman playing with her dog in the kitchen

The battle for a market-leading position

An aesthetics company wasn’t connecting with patients and providers didn’t see the value in their offers. Instead of building separate loyalty strategies for each audience, we knew that we could integrate the sales, provider and patient programs to spark growth.

The revitalized loyalty experience included exciting patient features, outstanding provider benefits and the ability to laser target offers and communications. Providers appreciate the way we generate return visits to their practice, patients love being rewarded and guided to a better experience, and our client sees the direct connection to sales.

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Doctor Wearing White Coat Meeting With Female Patient

Bored dealers don’t get high value customers.

A major manufacturing company relied on its dealer network to drive sales but their decade-old incentive program wasn’t sparking action — so their internal sales team created custom, stop-gap incentive solutions. While some worked their channel ecosystem had become complicated and costly. We knew they needed a simplified, integrated approach if they wanted to help channel partners secure high-value customers.

 

To engage all levels of dealers, we used segmentation to create a simple but scalable incentive program that met the needs of each dealer, sparking growth and fostering loyalty.

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two people in the manufacturing industry shaking hands

READY TO WORK SMARTER NOT HARDER?

Leverage our expertise to quickly, collaboratively – and profitably – customize a streamlined set of interconnected programs that drive revenue and increase loyalty through your channel, extending all the way to your end consumer. We align our strategic services, data and technology to your goals to support you every step of the way. Reach out to Maritz and see how we can set you up for long-term success.